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Four ways to increase both SERP and PR of your site
Article Writing
Article writing is one of the best ways to generate lots of quality links. What you have to do is just to write some quality articles and distribute them online with your link . This way you would not only get quality links but you will also get lots of traffic from people who would read those articles. You can write article by yourself or hire some writers to do it for you.
Posting In Forums
Posting in forums is an another effective way to generate lots of quality links. This technique is sometimes highly profitable for ranking high in Google. Many times you will find that some websites belonging to the "most-highly-competitive" industries (such as domain registration, web hosting or seo industry) have achieved top rankings via the help of links from messageboards and general public forums.
So the idea is to find some high quality forums or message boards related to your industry and try to keep posting there. So whenever you post in forums you can post your links in the signature which can help your website to top rank in the search engines.
Link Exchanges
Link exchanges can also help your website in the search engines. The idea here is not to exchange links with every website that you find. It is important to exchange links with only high quality and related sites. Be careful of bad neighbours.
Directory Submission
The best way to get free one way and quality links is to get listed in directories. Don't be limited to Yahoo and Dmoz only there are hundreds of other quality free and paid directories that can give you a great link popularity if you get listed there.
There are many automated tools that can submit your website to the directories but these tools are not recommended because these automated submission tools are not liked by the directories. It is recommended that you use manual submission. You can buy manual directory submission services offered from some websites.